We are extremely thrilled to announce we have been shortlisted for the "Best Circularity Initiative" category at Drapers Sustainable Fashion Awards 2021.
Last year we were named one of the winners of the Drapers Sustainable Fashion Awards 2020 for the award of “One to watch”. We feel very proud to have been nominated again for another award that showcases our dedication to a sustainable business model.
Being a sustainable brand our focus has to be on creating a circular business model. Our products use a mix of different recycled, upcycled or repurposed fabrics to create collections that are sustainable and eco friendly. Our items are designed to last our customer a longer period of time and be able to rewear the items in many different ways. The quality of the production also makes sure the items last longer.
Once the products are finished with we have made sure the items can either be recycled, upcycled or they are biodegradable so they can naturally disintegrate. All of our products and dyes used to colour them are environmentally friendly so they can naturally disintegrate back into the earth without any harm. Our circularity initiative also focuses on the packaging through to the factories we work with.
We are extremely thankful to Drapers for recognising the positive changes and hard work put in to making sustainable changes to the fashion industry. Winners will be announced at the Draper Sustainable Conference on March the 10th-11th. Keep your fingers, toes and arms crossed for us!