Where Ethical meets Aesthetic
Aqua & Rock is a British brand that emphasises using manufacturers in the UK whenever it is possible.Our clothing is designed, woven and made in Britain.
Our story is certainly inspired by “can one person make a difference” and each individuals small gestures are needed to change our planets course of action and now more than ever is the time to make a difference.
Adapted from ‘The Star Thrower’ by Loren C.Eiseley:
“A young girl was walking along a beach upon which thousands of starfish had been washed up during a terrible storm. When she came to each starfish, she would pick it up, and throw it back into the ocean. People watched her with amusement. She had been doing this for some time when a man approached her and said, “Little girl, why are you doing this? Look at this beach! You can’t save all these starfish. You can’t begin to make a difference!” The girl seemed crushed, suddenly deflated. But after a few moments, she bent down, picked up another starfish, and hurled it as far as she could into the ocean. Then she looked up at the man and replied, “Well, I made a difference to that one!” The old man looked at the girl inquisitively and thought about what she had done and said. Inspired, he joined the little girl in throwing starfish back into the sea. Soon others joined, and all the starfish were saved.”
Aqua & Rock is supporting The Power of One. It's designed to empower each and every individual to take action, the Power of One is all about taking small steps towards a sustainable future for fashion. This year we are partnering with Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships.
We divert waste cotton clothing that’s been sent to landfill and shred them, blend them with recycled plastic bottles, and turn them into new clothing.
Aqua Triblend® scores an 8 on the Higgs MSI Index and generously outperforming equivalent fabrics across all sustainability metrics. For example: dyed conventional cotton fabric sold on the UK high street scores 76.5 MSI. Higgs MSI Index enables industry to measure and score the environmental impact used by creating textile products.
By buying Aqua & Rock you are actively helping the future of our Planet.